With decades of food-industry specific experience, we have no shortage of advice, insight, and knowledge to set you up for success.
Director, Sales & Market Development
Chris is a passionate food & beverage and consumer packaged goods (CPG) sales expert, with more than 25 years of broad industry experience across grocery, foodservice, and online retail. He has a commitment to a collaborative business approach and is adept at building and executing integrated brand and sales strategies covering multiple sales channels.
Director, Sales Operations
Nicholas is an enthusiastic and creative professional with over 20 years' experience in consumer packaged goods, specializing in food & beverage sales. He is skilled at account management, developing action plans, and go-to-market strategies tailored to each client's unique needs and specific goals.
Director, Client & Distributor Relations
Sterling has 30+ years of experience within the food industry. With a history of skillfully managing more than 100 top local, national and international Natural/Organic brands, his substantial knowledge of the industry enables him to quickly identify unique opportunities and develop creative strategies that yield positive and sustainable results.
"Sellutions has been an important partner in the growth of Maureen Simon Foods. As a boutique brokerage, they provide the hands-on attention and personalized support that an emerging CPG brands need to navigate the retail grocery industry and establish themselves in Canada.
At the same time, Sellutions has the experience, relationships, and capabilities to help brands expand from that first product ideation into a national CPG brand. They get it! Their team operates as an extension of yours, providing practical guidance, consistent follow-up and a clear understanding of what retailers and distributors need to keep things moving! This combination of personalized service and national reach has made Sellutions a valuable partner in building and establishing Maureen Simon Foods."
Zack JonesMaureen Simon Foods
"I highly recommend Sterling Perley for any role within the food industry. Having had the pleasure of collaborating with him for the past 8 years, I can confidently attest to his exceptional expertise, professionalism and dedication."
Evelyn JerassyKoukla Delights
"Nicholas's strategic insight, strong client relationships, and impressive sales results were crucial to our regional success. He brings expertise and dedication that will significantly enhance any organization's sales performance."
Susan NiczowskiPresident, Summer Fresh Salads
"I have known Chris for nearly 20 years since we first worked together at Happy Planet Foods, where he immediately made a positive sales impact. Chris has proven to be reliable, trustworthy, and a dedicated business professional."
Andrea Gray-GrantFounder, Good to Grow
"Sterling is amazing to work with! I had the pleasure of Sterling being our Brand Manager and worked with him up until recently. His knowledge and expertise helped us navigate the complex Canadian marketplace to become one of the top Gluten Free brands now in Canada."
Carmine LuongoDr. Schär Canada
"Chris has been super helpful in many ways! As a newcomer in foodservice and retail, he took the time to show us the ropes and teach us the processes. His extensive network is a great asset and definitely helps speed our growth."
Pierrick TanguyOwner, Bonus Bakery
"Chris, Sterling and Nicholas are true professionals who know the industry inside and out. Their Market Ready program comes with a plethora of industry tips and guidance to help new producers get ready to scale up."
Mike LundePopRight
