So you want to know more about us...
Take a gander at what our team has accomplished over the years, both professionally and personally.
Christopher Richards
Partner/Owner
Chris is a passionate food & beverage (F&B), and consumer packaged goods (CPG) sales expert, with more than 25 years of industry experience. He's had success in navigating the ever-changing consumer tastes and economic challenges within a wide range of sales channels, including; grocery -ethnic, natural/ health, mass, club/Costco, foodservice, drug, online, ingredients and specialty. Chris has a commitment to a collaborative business approach, and an expertise in building and executing integrated brand and sales strategies. Working throughout western Canada, nationally, and internationally. Collaborating effectively and maintaining strong relationships is paramount when dealing with manufacturers, distributors, ethnic, and natural foods companies - from small start-ups to large corporate multinationals. As an entrepreneur/business owner, and consultant with senior sales management, business development and marketing experience he understands the complexities that get brands into stores, and off the shelves into consumer’s hands. Chris has worked with regional and international brokerage companies, manufacturers, distributors, and launched his own F&B brokerage company in 2014. Born and raised in Vancouver B.C., Chris attained a real estate and mortgage broker’s license from the University of British Columbia’s Sauder School of Business before focusing on the food & beverage industry. He has a Marketing Management Certificate, Communications Option with Honours, from the British Columbia Institute of Technology. Chris has volunteered for the Black Business Association of BC (BBABC) Mentor Program, and Canuck Place Children’s’ Hospice in Vancouver.
Nicholas R Simon
Partner/Owner
Nicholas Simon is an enthusiastic and creative professional with over 20 years’ experience in consumer packed goods specializing in food & beverage sales. He is skilled at account management, developing action plans, and go-to-market strategies tailored to client’s unique needs and specific goals. Throughout his career, Nicholas has earned the trust of many local, national, and international brands by providing strategic solutions and maintaining strong client relationships that generate and develop new business. For over 10 years, Nicholas has also worked as a strategic business consultant for a variety of brands ranging from mom-and-pop to multi-nationals. Nicholas attributes his success with growing up working in hospitality and food manufacturing industries and his personable and empathetic approach. He believes his ability to understand multiple perspectives gives him a unique view of the market. Nicholas’s education includes a BCOM degree from Royal Roads University, Victoria BC, and a Marketing diploma from Douglas College. He also holds a Business Administration certificate in accounting from Douglas College. In his free time Nicholas sits on the Inquiry Committee for the BCCNM (British Columbia College of Nurses and Midwives) and trains CrossFit with his wife in Surrey.
Sterling Perley
Partner/Owner
Sterling is a self-motivated, results orientated professional with 30+ years of experience within the food industry. With a history of skillfully managing more than 100 of top local, national and international Natural/Organic brands, his substantial knowledge of the industry enables him to quickly identify unique opportunities and develop creative strategies that yield positive and sustainable results. Sterling’s wide range of experiences help him understand and sympathize with all levels of the CPG industry including: 10 years’ experience working for a manufacturer where he progressively experienced various positions such as warehousing, shipping/receiving, production management & scheduling, and purchasing. The next 10 years of his career saw him working at the distribution level, continuing his tenure in Purchasing for 5 years before being promoted to Brand Management where his hard-working, results-oriented skillset brought him and his clients much success. In 2010 Sterling joined the brokerage world, successfully representing some of the top brands in the industry as their National Brand Manager. Having lived in Vancouver nearly all his life Sterling’s post-secondary education includes a Materials Management Certificate from the British Columbia Institute of Technology, Nutrition: Studies & Applications course completion at Alive Academy, and Bookkeeping & Computerized Accounting certificate from Barkel Business School.
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